1. Who is Cathy Crowe 2. Who is Gabor Mate Essay

1. Who is Cathy Crowe 2. Who is Gabor Mate - Essay Example The book delves into stereotypes the homeless have to go through as they attempt to improve their living conditions. Crowe also creates the contrast existing in Canada, a country that is considered among the rich in the world but also has some of its citizens being homelessness. Crowe has also presented lectures on homelessness in different institutions and halls. Crowe serves as Ryerson University practitioner where she visits the institution to interact with students on matters around social justice covering topics such as affordable housing for al Canadians and homelessness in general. Crowe has adopted a practical approach in her lectures, which involves walking through the streets while discussing and demonstrating issues on health, poverty and homelessness (Shahzad, 2013). Due to her input into the homelessness debate, Crowe has received various recognitions including honorary degrees and awards such as the International Nursing Ethics Award while also featuring as the subject in a documentary â€Å"Street Nurse† produced by renowned filmmakers Emmy and Gemini (Diebel, 2010). MateÃŒ  is a renowned speaker and author focusing on subjects such as stress, various forms of addiction and childhood development. MateÃŒ  perspective in these subjects involves analysis of situations based on case histories, scientific investigations and personal reflections aimed to encourage, enlightens and empowers people to recover from particular mental conditions. Matà ©, a professional doctor derives his experience from years he served in Vancouver’s Downtown Eastside where he interacted with many patients suffering from mental diseases HIV/AIDs and addicted to hard-core drugs. Additionally MateÃŒ  has over twenty years of experience in palliative care and family practice. Gabor Matà ©Ã¢â‚¬â„¢s experience in mental illness is based on his past as a Jewish born in

5 TD OBM Resistance to Change Coursework Example | Topics and Well Written Essays - 250 words

5 TD OBM Resistance to Change - Coursework Example The challenge was based on the difference in the cultural patterns. The country where the site and office was installed, English was not the First Language and the locals there had difficulties comprehending English for communication and professional purposes. Other obstacles that were faced included the new environment, new trends, new culture and new people surrounded. The overall environment was such that the entire project had to be started from scratch. It was a new challenge with new goals, obstacles and objectives. We as the organization had to win the hearts of the people, and satisfy the government in terms of the local labor relationship and other basic elements. The initial resistance was due to the fear and lack of experience in the different countries. If I were the C.E.O I would take upon the technological change in an incremental manner. I would introduce trainings and other official programs. A step wise transition and transfer from currently established setup to new technology would be phased out which would allow for preventing any imbalance in the

Cell Bio Lab Report Essay Example for Free

Cell Bio Lab Report Essay The purpose of this lab was to test the biological activity of ConA by performing a hemagglutination assay. If ConA is active then agglutination will occur due to ConA’s free receptors being able to bind to the glucose residues on the sheep’s red blood cells. If ConA is not active then no agglutination will occur. To test the hemagglutination reaction, two types of ConA solutions were compared, a purchased control ConA solution in buffer as the positive control, and a purified solution of ConA in buffer previously purified in lab. Each solution was at a 2mg/ml concentration of ConA in ConA buffer, which is necessary for ConAs biological activity. Two variables were added, Galactose and Mannose, to the ConA solution to compare the effects each had on the hemagglutination reaction. I hypothesize for ConA to be able to agglutinate the red blood cells if in the adequate concentration and if in the presence of Galactose, not Mannose. Mannose will inhibit the ConA from binding to the red blood cell’s membrane, preventing agglutination. RESULTS The reaction plate containing the ConA dilutions was incubated over the weekend and resulted in all wells being pink, appearing as if every well had agglutinated. There was a vague outline of the non-agglutinated cells in various wells. The last agglutination was observed at titer 0.0625 (1/16). Agglutination was seen in rows A, B D, and E (row A contained the control ConA, row B contained the control ConA + Galactose, row D contained the sample ConA, and row E contained the sample ConA + Galactose). In the well rows C and F which contained control ConA + Mannose and sample ConA + Mannose, agglutination did not occur at any concentration of ConA. Row G, the negative control appeared to have agglutinated as well as Row H, which contained only ConA buffer. DISCUSSION AND CONCLUSION The results did not support my hypothesis for the biological activity of ConA. There are some sources of error that could explain the results obtained. It’s possible there was a problem with either the ConA buffer or the sheep red blood cells to allow for all wells to turn pink and appear agglutinated. Another explanation of the irregular results was there might have been cross contamination from not changing tips when transferring to different ConA concentrations, or if bubbles were introduced while diluting the ConA, making the results difficult to interpret. For wells A, B D, and E as ConA became more diluted or decreased in concentration, it became more difficult for it to effectively crosslink and agglutinate the red blood cells. Well D, the positive control that contained the purchased ConA resulted in agglutination of the first couple wells, then no agglutination as the ConA concentration decreased, similar to Row A. Wells B and E that had the Galacatose additive obtained the same titer of the control ConA because ConA does not bind Galactose. Galactose doesn’t interfere with ConA from binding to the sugar residues on the red blood cells. Mannose on the other hand, is an inhibitor to ConA’s binding sites. The Mannose in solution competed with the ConA and did not allow to bind to the sugar residues on the red blood cells as seen in rows C and F. Row G, the negative control, should have resulted in non-agglutination, similar to the rows containing the Mannose additive. The results observed showed agglutination formed in this row. Lastly, Row H should have shown non-agglutination through out because the well contained only ConA buffer, not ConA protein. In conclusion, the results did not clearly explain the biological activity of ConA with the hemagglutination assay. The experiment contained too many anomalies to get a clear determination of ConA’s functionality post purification. The results did show that a change in the concentration of ConA would alter the strength of the reaction. Also, ConA’s ability to bind to sugar residues can be affected if ConA has to compete or is inhibited to bind to a cells membrane. LITERATURE CITED Cell Biology 3822 Lab Manual, Cell Surface Glycoprotein Receptor Analysis Using Concanavalin A Lab 7. Pearson Learning Solutions. 2012: 147-154. Madeleine Zaechringer. Cell Biology 3822 Analysis of purified ConA via Hemagglutinatino Assay Lab 7: Powerpoint. 2014.

Steps To Developing The Marcom Plan Marketing Essay

Steps To Developing The Marcom Plan Marketing Essay A strategic plan is an organizations way to define the direction in which it is going to go in terms of performance and the way it is going to allocate its resources in order to do so. To define the strategy of the organization, it is important to recognize its current standing and the possible opportunities through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: What do we do? For the NGO and Productivity Board context, we are going to raise the awareness of the general public concerning productivity. For whom do we do it? This is going to be by following our marcom plan. How do we excel? This can be done by ensuring that the disadvantages to over providing information are alleviated. A strategic plan must be in line with the missions vision, mission statement, values and strategies. Our duty as advisors of the NGO is to use the tools of the strategic plan i.e. PESTEL, SWOT, ATM approach etc. (which are discussed earlier in this assignment) and devise a marcom plan in order to determine the overall direction of the organization as well as plan the allocation of resources. The marcom plan is defined in detail in the following sections. 8.1 Marcom plan Marcom is an abbreviation for marketing communications. Marcom is targeted communication and interaction with customers by using one or more means of media, such as direct mail, the press, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single tactic of communication (or advertising), but more frequently combines several means. Marketing communication wires the development of brand awareness, which means that consumers deduce information about the product into insights about the products characteristics and its position within the bigger market. Businesses also use marketing communication to preserve the products existing customer base, and to strengthen relationships with customers and suppliers. Marcom strategy defines the businesss plan for product information dissemination and brand awareness development. 8.2 Marketing communications planning framework (Model) The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan created by Chris Fill. The MCPF is intended to solve the inadequacies of other frameworks. Fig 3: Marketing communication planning framework The above diagram shows the marketing communications planning frame work. We have already covered the context analysis through the earlier chapters of this assignment through the components of this analysis which includes: Define market or subject Trend Analysis Competitor Analysis Opportunities and Threats Organization Analysis SWOT-i matrix Strategic Plan The other factors of the marketing communication framework (Promotional Goals, Strategy, Communication Mix and Control and Evaluation) will be provided in Task 2, i.e. the recommendations that will be provided by each group member. This plan will have to make in a very systematic manner, assuming certain procedures have been made before the recommendations can be devised. These procedures are discussed in the following section. 8.3 Steps to developing the Marcom plan Marcom (marketing communication) plans can be very expensive. Developing a marcom plan in a systematic manner is crucial to spending its budget optimally and efficiently. Some steps in preparing a plan are as follows: Analyzing the Market Situation (Situation Analysis) Here we ought to know what position we presently hold in minds of prospects, what position we want to achieve, the action plan we have to undertake in order to attain that position, whether there is a unique difference in our products and whether that difference can be developed. For the purpose of our assignment we see that our NGO coupled with the Productivity Promotion Board is not in a competitive position and Define the Purchase (Or Information Receiving) Environment The marketing communications receiver and the buying influence pattern of the customer should be identified. The productivity context does not include goods being bought, hence this is not necessary. However study must be made whether the public is more responsive to one type of marketing than another or in one particular period than another. For example in the festive season (Christmas and New Year) very few people if not no one will bother about any productivity campaign. Establish the Marketing Objectives These objectives can vary from product to product. For the NGO with the PPB (Productivity Promotion Board) it includes the awareness of the general public concerning productivity and making everyone engaged in the productivity movement. Select Positioning Concepts Most Suited to Purchasing Environment The market positioning of the product should be made after considering the life cycle of the product, i.e. we should identify at what stage in its life cycle is the product which is to be promoted (Growth, maturity, saturation or decline). However for the purpose of the productivity context, there is no revenue to be considered following the sale of any product, hence the campaign for productivity awareness is not in any way affected by a product life cycle. Confirm the Basic Marketing Strategy This involves choosing among a list of alternatives the best marketing strategy for the product according to the market conditions and the product life cycle. This will further be discussed in Task 2 of this assignment. Create the Communication Objective whereby each objective should be Specific, Realistic, and Measurable The objective in this case, is a specific communication task to be accomplished among a defined audience in a given amount of time. An objective should be stated in terms of expected results, not in terms of activities or processes, i.e. for example to establish a 35% preference for Brand X among a target of 20000 buyers Develop Strategy A strategy outlines how the objective is to be accomplished. Communication strategies often deal with the message and identify the overall communications approach to be used; e.g. communicate the cost savings in using Brand A via testimonial advertising to be identified buying influences in the target markets. A wide variety of communication means can be used, for example space advertising, direct mail, PR activities, Trade shows, etc. The strategy must determine the proper allocation of resources that the budget permits into several categories in order to achieve the stated objectives. This will further be discussed in Task 2 of this assignment. Develop Tactics Tactics refer to the specific steps or procedures to be taken in order to meet objectives. They often deal with media as the media plans represent the actual tools which will be used to accomplish the desired result, for example to advertise throughout the year on television. This will further be discussed in Task 2 of this assignment. Benefits of having a Marcom plan Marcom is the promotions component of the marketing mix that comprises of product, price and placement. The key aspects of marketing communication include senders diffusing information to receivers via media. The firm which is marketing its product or service is very often the sender, while consumers are the receivers. Many businesses discuss marketing communications in terms of the marketing communication mix, which is also known as integrated marketing communications (IMC). The essential benefits of IMC include advertising, personal selling, public relations, sales promotions and direct marketing. Advertising Advertisements in the IMC mix are mainly paid commercials in media such as TV, radio, press, billboards and websites. Advertisements are good at updating and convincing mass audiences. Advertising reaches consumers both before and after the contact with the product being marketed. This before-and-after effect helps with valuable word-of-mouth publicizing as consumers recall the information they will receive through the productivity campaign. Public Relations Public relations are indirect communications through news outlets and other credible sources. This type of marketing communication requires the cooperation of the news media. The public is likely to believe public relations messages above all other types of marketing communications. Public relations will reach the public best before they make their purchase. Direct Marketing Direct marketing is marketing communication through postal mail, email or over the telephone. It is information that is prepared quickly and customized to consumers whose contact information is kept in the businesss database. Direct marketing creates a rapport with the targeted person. Operating not unlike sales promotions, direct marketing affects the public instantly. 8.5 Disadvantages to Providing Too Much Communication Strategy Communication strategies are employed by companies of all sizes. These strategies are aimed at determining how information will be circulated to the public when it comes to new product launches, PR or marketing in general. Communication tactics can also refer to the way in which businesses converse with stakeholders and staff. In the development and implementation these strategies, however, companies need to be watchful to not provide too much communication. There can be disadvantages to doing so. Sensitivity One of the detriments to providing too much communication is that it may result in some sensitive information being leaked to the public. This can be especially dangerous in the case our NGO in the way that if one piece of information is leaked that contradicts our marketing campaign, then our message will come off as confusing and unclear to the public. Also, this will harm our credibility and reputation in the publics eye. Brand Brand image is important for business. A business brand is its individual and core identity. The struggles for promotion at times flood the market with advertisements, and this can erode the effectiveness of the publicizing effort. Too much promotion may send the wrong meaning to the customer base and harm the brands reputation. 8.5.3 Control When information is spread to the public regarding a company or an organization, there is always the risk of someone misusing that information in a detrimental way. This could damage the business reputation and hurt its standing in the business community. By limiting the flow of information to outsiders, the marketing manager can keep a tight control over the information and determine how and when it is shared with others. This also means limiting the information as it shared within the company as well. Employees should always be among the first to know important information but only as necessary. Miscommunication Miscommunication is also a potential drawback to providing too much communication. When communication is provided frequently, it is possible that errors may occur and transfer a message that was not originally intended. Miscommunication can lead to public relations concerns that can be risky for the company and its reputation.

Brotherhood in Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn - Brotherhood " Batman and Robyn are the ultimate dynamic duo....", In the novel The Adventures of Huckleberry Finn, by Mark Twain, Twain describes a "Batman and Robyn", like relationship that is formed by two of the main characters, Jim and Huck. Mark Twain brings the characters relationship to life with descriptive details of their attitudes and feelings towards each other. Jim, a fleeing slave, and Huck, who fakes his own death, are on a crusade for Freedom from different individual struggles. Throughout their journey they undergo many incidents that construct their relationship to become a treasured togetherness. Mark Twain's, The Adventures of Huckleberry Finn, reveals Jim and Huck as individuals growing together to mold a relationship which is extremely valid throughout the novel. Jim's relationship to Huck endows devotion, sensitivity, and brotherhood. Jim cherishes Huck as if he was his offspring, and presents Huck with the possibility of seeing him as a guardian. Throughout the novel Jim proves to be protective and caring as a father would be. Jim and Huck come upon a floating house boat, where they inspect the findings of a decease man on board, "Come in, Huck, but doan' look at his face" (Twain 50). Jim doesn't want Huck to stare at the dead man's face, which is a clear example of Jim shielding Huck from the ghastly sight. This also indicates Jim is concerned about Huck's response to the dead body and he uses a protective father portrayal to indicate this. One more significant illustration of the sprouting relationship between Jim and Huck is the amount of emotion Jim shows when he believes that Huck is gone forever. Huck performs a horrible prank on Jim, by pretending that he never was separated from him which contrasts with Jim's parental di sposition , "Heart wuz mos' broke bekase you wuz los' en I didn' k' yer no mo' what become er me en de raf" (twain 86). Jim is overcome with joy at the site of Huck, he begins to weep. Jim feels that Huck has taken advantages of his trust and friendship and Jim decides to confess to Huck that he would give anything up for him including his life, despite the fact that Huck is on opposing sides of society.

History of Slavery in the Caribbean Essay -- Caribbean Historical Essa

History of Slavery in the Caribbean The institution of slavery has played a major role in the history, and the shaping of the Caribbean. Therefore, in order to truly understand the Caribbean one must completely understand slavery itself. Slavery can be defined as belonging to a person, or being treated like a piece of property, and not having any individual freedom This was essentially the life many Africans lived for many centuries in the Caribbean . The master’s had total freedom and control over his or her slaves. As a result of this behavior they were able to run successful sugar plantations that resembled modern day factories. Until the end of the 18th century many sugar estates used the "gang" system. The owner treated hundreds of slaves as units of production. Many plantation owners had a very profitable and prosperous business, but it was expense of human lives. Slaves working in the sugar cane fields always faced the most brutal treatment. Due to the nature of cane farming, a lot of heaving lifting and back breaking cutting was necessary for many hours out of the da...

Crucible Character Analyses of Abigail Williams Essay

The play â€Å"Crucible† is set in Salem, Massachusetts, 1692; the government is a theocracy. Hard work and church consume the majority of a Salem resident’s time. Within the community, there are regular disputes over land; but disagreement over land boundaries is not the only simmering situation that becomes out of control. Abigail, the orphaned niece to Reverend Parris, is cast out of the house of John and Elizabeth Proctor because of her part in the infidelity and adultery committed with John Proctor. Her uncle is suspicious of her hasty exit, and even more so when he discovers her dancing in the woods. In order to avoid punishment, Abigail claims to be victimised by evil, thus causing madness that spread like wildfire through Salem, claiming many innocent souls. Yet the one who escaped punishment, Abigail, is not innocent. However, her crime, invisible to the eyes of the judges, for whom faith had replaced psychology, is not to have trafficked with the Devil; it is, with truly diabolic determination, to have brought about the ruin of the woman she cannot forgive for being married to the one she loves. Throughout the play, the people of Salem are consumed by paranoia and fear. Abigail is able to prey on that fear, as well as every other humanly weakness, and with her cunning, she is able to bend others to do her will. With a combination of lies and threats, as well as her capability to take advantage of paranoia and hysteria, Abigail seems to be an untouchable antagonist. When first introduced to the antagonist, we develop sympathy for Abigail, â€Å"enters – a strikingly beautiful girl, an orphan, with endless capacity for dissembling.† We are told that she is â€Å"strikingly beautiful† which undoubtedly gives us a brief visual aid of her appearance, author Arthur miller may have chosen to tell us this to suggest she is seductive and he emphasises the fact that she is â€Å"beautiful† with a powerful adverb, â€Å"strikingly†. We then become aware that she is an â€Å"orphan†, this uses the readers emotions to develop some sympathy for abigail, one could also suggest that with out that adult, mature, and older figure to nurture and advise abigail, she has not only become very independent, but possibly unaware of morals which maybe be the reason for the heartless actions she makes to get her way. In addition we are told that she has an â€Å"endless capacity of dissembling†, she is able to hide her true emotions/feelings in all situations, this tells us that she is a deceitful, lier but very intelligent, resourceful and highly mischievous girl. Already without abigail actually speaking, her impression has twisted and turned but is a mainly negative view. In addition when ‘interrogated’ about her where about and the events that took place the previous evening, we begin to see a ruthless character unfold, one can perceive Abigail’s talent in the area of villainy. She lies continuously in order to protect herself. She denies her role in the witchcraft as she is being questioned by Parris, â€Å"But we never conjured spirits†. Not soon after she also refuses to admit other events that took place. â€Å"No one was naked! You mistake yourself, uncle!†. It is obvious that Abigail is a compulsive liar. She sees no problem with concealing the truth and would use imperatives to manipulate people even her own family to ensure and change their thoughts and opinions. Abigail is known to some as a ‘Jezebel’ figure, someone who is commonly associated with the devil and scheming. Abigail’s evil can be seen through her interactions with the other characters in the play; she threatens Betty and Mary Warren, â€Å"Let either of you breathe a word, or the edge of a word about the other things and I will come to you in the black of some terrible night and i will a pointy reckoning that will shudder you† this shows a side to her that is devilish, threatening and in a way powerful, these threats are used to manipulate the other girls, to take part in her evil schemes only for her selfish gain.