Paris Miki :: Business Marketing

Capitalization5.91075 yen (as of March 2001)Sales79.36 billion yen (term ended March 2001)Employees4,639 (as of March 2001)Outline of OperationsA specialized eyewear chain handling mainly glasses and related products. Outlets in Japan and overseas include suburban retailers, tenant shops, and built-in shops.StrengthsTechnologically move on1 in Japan and 3 globallyExtremely well known in Japan for its all retails that pursue of individual customer delight and needs, from beginning to endWeb-mimir service that allows customers to seek out their ideal eyewear via the net income, and then actually try the glasses on at the nearest shop industry leader in innovationWeaknessesMaintenance issues for their eyewear systemTurnover as a result of technologyCustomization takes longerOpportunitiesExpand to the US and elsewhereInternet customers globallyIncreasing senior population in JapanThe increase in computer/video usage leading to bad visionThreatsLasik operating theaterHigher priced eye wearDesigner eyewear not available through themCompetitors capital of France Miki sells to everyone that can access the web or go into a store. Paris Miki places great strain on the concept of brick & click. Brick refers to real outlets, while click refers to a computer mouse that is, Internet operations. The emphasis is on how to establish a link betwixt real shops and e-commerce---in other words, between the real world and the network world. In the not-too-distant future, we may very well see the day when customers can give birth scarcely the same services at Internet shops as they do at actual retail outlets.The degree of rivalry can be seen through their suppliers. Paris Miki developed its own in-house applications, while NIC and the NEC Group was responsible for the development and modification of driver modules for the various peripheral devices, thus completing the construction of a Linux system with connections to widely varied peripherals. These suppliers could be lured away to competitors if the price is right. This can create problems with buyers as well due to the fact that it could take longer to receive your glasses due to the customization in their lenses. New entrants into the internet sales force are continually sprouting up because of the allure of not having to have the smash-up of a storefront. This could raise the competition that could possibly do things cheaper and more efficiently.